The Women of Hollywood Sure Do Love Their Escada

Tons of of celebrities hit the red carpet for the Escada opening of their renovated 6,000-square-foot flagship store in Beverly Hills. The store opening was hosted by Hilary Swank.

The company has been working to reinvigorate the brand's image without alienating its core clientele. New creative director Damiano Biella's debut collection for fall reflected the more youthful direction.

The store concept replaces Escada's staid ivory-and-brass decor with updated neutrals such as silver, plum and black. "The idea was to create a neutral color palette, but not go with the traditional neutrals," said Lawrence DeParis, U.S. president and chief operating officer.

"The store used to be much more of an open space," DeParis said. "It now has a more residential feel. It's like a luxury home."

Last night it was like a luxury home with about 35 beautiful female actresses in it.

(Splash)

Tons more photos (Naomi Watts, Jewel, Lauren Graham, Gabrielle Union, Amerie, Maria Bello, Melissa George, Ana Ortiz, Ana Ortiz, Hilary Swank, Devon Aoki, Sophia Bush, Geena Davis, Marly Shelton, Marly Shelton, Angela Bassett, Sanaa Lathan) from the red carpet of the Escada Grand Opening Of The Beverly Hills Flagship Boutique are after the jump.