What a difference a T-shirt makes! According to new research, men can become as much as 12 percent more attractive to women simply by donning a plain white T-shirt. Truthfully, the details of this study seem a little dubious: men wore either a plain white T-shirt, a white T with a black upright T printed on it, or a white T with an inverted black T printed on it.
The men who wore the shirts with the inverted T — which emphasizes the waist — were considered less desirable. Men who were already in good shape only saw a small increase in desirability when wearing the T with the upright T, but men overall were perceived as more attractive by women when wearing the plain white T without any writing on it at all.