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As a star on Bravo’s Real Housewives of New York, Bethenny Frankel is accustomed to designer labels on her rear end. But the reality star opted for nary a stitch of clothing for her recent PETA photoshoot as part of their Fur? I’d Rather Go Naked campaign.

Actually, the TV personality admits that there was a time when animal rights was the furthest thing from her mind. She explains at the unveiling of her billboard unveiling in Times Square.

Frankel says, “I used to wear fur. I went to a cocktail party, walked outside on Fifth Avenue, and a PETA protestor was holding up a skinned animal. I looked at it, and it made me sick. I felt disgusting. That day was a huge change, and since then I’ve really been against fur.”

Poor Alex McCord. She couldn’t come up with a philanthropic excuse for wanting to broadcast her nakedness to the world.

Gallery Info: Bethenny Frankel of the Real Housewives of New York unveils her PETA Fur? I’d Rather Go Naked billboard in Times Square.