Provocative is in. Former tennis great Bjorn Borg continues to shine as a underwear designer. His business is thriving in Sweeden due to some shrewd advertising. He ran one infamous advert imploring the Swedish public, through newspaper ads, to “F*** for the Future”.)
Photos: Getty Images
More photos of Bjorn Borg’s underwear line show are after the jump.
Photos: Getty Images

































stolidog | November 14, 2007 at 3:33 pm
i’m pretty sure it’s the guy in the black t shirt that unexpectadly stole the show.
jbonz | November 14, 2007 at 3:36 pm
Now if we can just get Bu-jorn to swap spit with Davey Beckham at the next MTV music awards show we’ll be getting somewhere!
PS: Why is he getting all kinky with his mother in these photos?
ma758zda | November 18, 2007 at 9:31 am
c65t