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While in character as Bruno, comedian Sacha Baron Cohen, got glib with Matt Lauer on the Today show this morning and requested a hug. During his interview, Lauer informed the over-exposed Austrian fashion enthusiast clad in an all-silver suit and tiny hat that the Austrian Minister to Great Britain had requested a boycott of the film.

At that point, Bruno reacted with faux-surprise and told Matt, “This is the first I’m hearing of this. This is a very private moment. Close up, please. That is just so Austrian: they build you, zhen they knock you down.”

Pretending to be overwhelmed with emotion, he wailed to the interviewer, “Hug me, I feel so lonely!” Make sure to check out the video after the jump! Meanwhile, if he thinks he’s getting emotional with Matt, Bruno would have been a puddle of emotions if he had been grilled by Al Roker. That friendly weatherman doesn’t pull any punches.

Check out the video by clicking the continue reading link below.

Gallery Info: Sacha Baron Cohen as Bruno at a portrait session.