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Victoria and David Beckham have baby number four on the way! Talk about brand expansion.

“David and Victoria Beckham are delighted to confirm they are expecting their fourth child in the summer,” their rep told PEOPLE. “Brooklyn, Romeo and Cruz are very excited about the arrival of their new brother or sister.”

After a quite a rocky 2010, the Beckhams are thrilled to celebrate this great start to the new year.

“I’m absolutely thrilled for them,” close friend Simon Fuller said. “Family means everything to David and Victoria and this is simply the best news they and the boys could have wished for at the start of 2011.”

Let’s hope this means Victoria (pictured at Bergdorf Goodman during Vogue’s Fashion Night Out in New York City on Sept. 10, 2010) will actually take us up on that offer to eat a sandwich.