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All eyes were on the self-proclaimed natural beauty, Demi Moore, as she stepped out onto the red carpet for the premiere of her daughter’s film, Sorority Row. Standing side-by-side, the family resemblance in 21-year-old Rumer Willis.

Both ladies were decked out in black, with Rumer’s dark auburn hair pulled back in a low-slung ponytail and Demi’s long, dark locks loose on her shoulders.

Of her horror film, Rumer tells press, “I hope my parents like it, I mean that’s what any kid kind of hopes for, honestly I think the biggest opinion I’ll be looking for is my little sister’s because that’s basically the demographic.”

Sorority Row co-star, Audrina Patridge wore a black dress as well, along with a big smile. In fact a, most everyone appears to have been decked out in black or grey, in keeping with the tone of the dark comedy.

Gallery Info: Rumer Willis, Audrina Patridge, Demi Moore, Jamie Chung, Caroline DAmore, Greg Evigan, Briana Evigan, Matt Lanter, Carrie Fisher and Cisco Adler at the Hollywood premiere for Sorority Row.