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Burger King is calling someone fat and FOX is apologizing. Are pigs flying somewhere?
FOX aired a Burger King sponsored animated clip during their Sunday NFL show, which featured a rounder version of Jessica Simpson. The fat rendering of Jessica isn’t even the meanest part…
The cartoon also portrays Dallas Cowboy Marion Barber exclaiming, “Man, I still can’t believe Tony [Romo] dated Jessica Simpson, even AFTER she blew up bigger than Flozell Adams!” Ouch! Other offensive remarks come from colorful characters, Jason Witten (Tight End) and Wade Phillips (Cowboys coach), who joke, “Unlike Tony, at least Jessica comes up big when it counts,” and, “Say Tony, is Jessica around? We could use a defensive tackle,” respectively. That last one made me cringe.
Burger King and FOX have apologized for the mockery, and FOX has let Burger King off the line in a statement: “Burger King did not have any editorial input in the creation of the animation that ran last Sunday, and no one from Burger King Corp. approved it before it aired. Upon reflection, our poor attempt at humor was insensitive and we deeply apologize to anyone who might have been offended.”
Tony Romo and Jessica Simpson were both unavailable for comment.
I find the whole thing shocking. I mean, the last thing you’d think Burger King would want to do is offend fat people, right?
Gallery Info: Jessica Simpson signs autographs at Dillards in AZ
SFRowGuy | October 15, 2009 at 12:42 pm
And not in defense of Jessica, but I hope someone in Burger King’s Marketing dept. loses their job over this.
SFRowGuy | October 15, 2009 at 12:46 pm
Not in defense of Jessica, but I hope someone in Burger King’s Marketing dept. loses their job over this, maybe someone at Fox too, considering they have finally approval of what ads are aired.