It has been quite a year for Oscar winner Gwyneth Paltrow, and things only seem to be getting better. Coach has just announced that Paltrow will serve as the brand ambassador for their international campaign this fall and next spring. Women’s Wear Daily reports that advertisements featuring the Glee guest star and cookbook author will appear overseas in Europe and Asia.
Coach’s president and executive creative director Reed Krakoff said that appointing Paltrow was “a natural choice.…She embodies the spirit, energy and elegance of the Coach brand.”
Paltrow, who has been the face of brands like Tod’s and Christian Dior, was very excited about her new job. She said, “I grew up in New York City and I’ve always thought of Coach as the quintessential New York brand. I’ll never forget getting my first Coach bag.”
Paltrow stopped by Williams-Sonoma in the Mall at Short Hills, New Jersey to promote her new cookbook, My Father’s Daughter: Delicious, Easy Recipes Celebrating Family & Togetherness on April 15th.
Do you think Paltrow was a good choice for Coach?