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Steven Coogan showed up at Waterstone’s Books in London’s Picadilly Circus today (October 4th) as Alan Partridge, a rather sadsack TV and radio presenter Coogan portrays in his BBC series, I’m Alan Partridge.  Notice the Planet Hollywood-like suede/cotton jacket and bad dye job.  And the teeth.  The teeth.  The comedian was there to sign copies of I, Partridge: We Need To Talk About Alan.

Take a seat and check out a clip from I’m Alan Partridge.  It’s British comedy at it’s very best, and shows just how much of a comedic genius Coogan is.