Well, well. Is it getting hot in here?
The CW is getting a new look. Beginning in August, the younger-skewing network will debut a new tagline, “TV Now,” part of a larger image campaign. The first image (via The Hollywood Reporter) from the campaign features Vampire Diaries stars Ian Somerhalder, Nina Dobrev and Paul Wesley.
The refreshed look will be rolled out in on-air and in online spots as well as on billboards.
Check out some of our favorite Ian Somerhalder galleries below.