Jennifer Lopez Unveils “JustSweet”

September 12th, 2007 // 3 Comments

It looks as if Jennifer Lopez is starring in my twelve-year-old Trapper Keeper fantasy world and I couldn’t be happier. Seriously, I think I now want to decorate my bedroom in these psychedelic colors and swirlies and damn, she sure knows how to market to me! Am I really that transparent? Apparently, because Jennifer said that this new line was revealed at her JustSweet show last night at the New York Fashion week in the hopes of bridging the gap between lower-end, Sweetface and her more expensive, mature clothing line. Here’s JLO’s take on JustSweet:

“Girls who are young who are going to wear it are going to feel sophisticated in it because it does have a chic kind of feeling to it,” she said. “But people who are older who wear it are going to feel young, flirty and fun. It really has a nice mix.”

It looks like a bunch of Jolly Ranchers mated, but I’m still very intrigued. Bright colors fascinate me. Also, it appears as if La Lopez did some shoe changes during the show. I like that she perhaps was feeling a bit wacky in what look like stiletto running shoes, so she decided to keep it simple with the shiny dominatrix heels.

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More photos of Jennifer Lopez and her models from her Just Sweet fashion show are after the jump.

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Comments (3)

  1. Vic | September 13, 2007 at 10:45 am

    Is she also unveiling a baby bump? Some of the other blogs are showing more “reavealing” pics.

  2. Monica | September 13, 2007 at 11:32 am

    That’s hideous. The dress is ugly too.

  3. allison | September 19, 2008 at 5:40 pm

    I’ve been so excited about this line ever since I first read about it. I saw that hautelook.com is having a sample sale today and tomorrow on this collection! I’m addicted to this website…they always have fabulous designers at super great deals.

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