Justin Timberlake Unveils William Rast

September 8th, 2008 // 4 Comments

The “Sexy Back” singer is totally trying to tap into his Southern roots with his clothing line William Rast. How very Kid Rock of him. At the show for his clothing line at Fashion Week in New York, Justin Timberlake tried to keep it “real” by offering up buckets of Budweiser to the fashion mavens in attendance.

As much as it pains me to contradict the opinion of fellow blogger Intern Traci, the whole marketing ploy of JT playing the character of the cigarette-smoking charming Southern outlaw kind of strikes me as not all that authentic and sort of “meh.” Maybe it’s because I know actual Southerners that the “kitsch” element is lost on me.

I feel like we can sum up Timberlake’s look as expensive jeans, tie, jacket and tennis shoes. Ta-da. And actually, maybe the William Rast clothing line is more in-depth and nuanced than that, but I’m annoyed with the marketing campaign, so whatevs. I don’t want my man dressing trendy anyway.

Click any photo to view all 10+ photos of Justin Timberlake in the gallery!


The “Sexy Back” singer is totally trying to tap into his Southern roots with his clothing line William Rast. How very Kid Rock of him. At the show for his clothing line at Fashion Week in New York, Justin Timberlake tried to keep it “real” by offering up buckets of Budweiser to the fashion mavens in attendance.

As much as it pains me to contradict the opinion of fellow blogger Intern Traci, the whole marketing ploy of JT playing the character of the cigarette-smoking charming Southern outlaw
kind of strikes me as not all that authentic and sort of “meh.” Maybe
it’s because I know actual Southerners that the “kitsch” element is
lost on me.

I feel like we can sum up Timberlake’s look as expensive jeans, tie, jacket and tennis shoes. Ta-da. And actually, maybe the William Rast clothing line
is more in-depth and nuanced than that, but I’m annoyed with the
marketing campaign, so whatevs. I don’t want my man dressing trendy
anyway.Check out all 10+ photos of Justin Timberlake in the gallery!

By LT

  1. Lamuella

    um… unlike Kid Rock (who is from Michigan), Justin Timberlake IS an “actual Southerner”. He’s from Tennessee.

  2. Chantal

    Ditto the above….there actually exists footage of little Justin crying tears of joy after winning a pageant as a small boy. If that ain’t Southern, I don’t know what is. All you need is your models coming out the door of a single wide and kitsch mission accomplished!

  3. bald skull

    those guys looks like a total tool in them there outfits. what, are they bringing rolled up jeans back?
    so sad and lame. does any celeb NOT need there own clothing line? /snore

  4. bald skull

    those guys looks like a total tool in them there outfits. what, are they bringing rolled up jeans back?
    so sad and lame. does any celeb NOT need there own clothing line? /snore

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