I will be a scary world, in which everyone must where obtrusive dark sunglasses, and flutter hand fans 24/7.

“What I like is to be everywhere, to design collections everywhere and to have this kind of ubiquity in every sense of the word,” he told Reuters backstage after his autumn-winter catwalk display Wednesday.

Lagerfeld saw little change in the brand’s aesthetic.

“What is going to change is that on a very big scale worldwide we are going to produce a very wide diffusion range with jeans, with T-shirts and things like that,” he said. [via Reuters]

Conquering the world with T-shirts and jeans. Why didn’t I ever think of that?

[photo via Wolfgang Wilde Photography]