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Actress Kate Winslet exudes sophistication and eloquence as the new spokesmodel for the St.John F/W 2011 advertising campaign.

Photographer Craig McDean shot some gorgeous pics inside an old retro theater with the actress.

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Winslet says of St. John:

“The clothes are cut beautifully, the fabrics are elegant, you can look extremely chic without trying too hard. You don’t feel as though they’re clothes that only a model could wear…it’s a great thing to feel, that I’m wearing something that I believe in.”

Watch behind the scenes video featuring Kate Winslet…