(WENN)

First Keith Richards joked that he snorted his dad’s ashed remains and then he said “I was only kidding, y’all!” and now Disney’s all, “Dammit, Keith.” At least, that’s my interpretation of the situation. With the Pirates of the Caribbean promotional campaign about to launch, it looks like the parent company behind the film is looking to distance itself from the Rolling Stone with a twisted sense of humor.

“When [a senior Disney publicist] forwarded the [Richards] story to me … I thought, ‘How are we going to spin this?’ ” Dennis Rice, Disney’s senior vice president for publicity told the Los Angeles Times.

As a result, the rep said, “Keith won’t be doing a lot of publicity for this movie.”

I’m sure Keith won’t even notice. Seriously, all they have to do is distract the guy with a few rides on the teacups, then a couple rounds on “It’s a Small World,” and tell him that was the entire press junket.