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Don’t you love it when celebrities match their jacket to their hair color?

Actor Kellan Lutz put on his best smile while he hit the red carpet for the iD Gum launch. Kellan hosted yesterday’s (September 19, 2012) event which was held at the Helen Mills Theater in New York City.

kellan goofs off with his girlfriend

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Lutz tweeted up a storm at the event. 

So many great artists for @idgum… Love how hip Gum has gotten… Always new it would… Told ya Mom! Ha ha #idgum … say.ly/FrQ4cMl

— Kellan Lutz (@kellanlutz) September 19, 2012

My new favorite gum: @idgum has an online arcade with 4 mind blowinggames. I feel like a kid again! #idgum #spon on.fb.me/S6xhaE

— Kellan Lutz (@kellanlutz) September 20, 2012

Huge thanks to everyone @idgum and everyone who came out to hang tonight! Such a fun event! Thank you! #idgum #spon on.fb.me/S6xhaE

— Kellan Lutz (@kellanlutz) September 20, 2012

Who knew that gum could be so exciting?