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Kevin Federline’s Super Bowl ad for Nationwide Mutual Insurance is drawing fire from the National Restaurant Association, for its portrayal of him working at a fast-food chain after a failed rap career, going with the whole theme of Nationwide’s “Life Comes at You Fast” campaign. The organization is upset with the implication that flipping burgers isn’t K-Fed’s dream job, according to E! News Online.
In a letter to Nationwide, Steven C. Anderson, president and chief executive officer of the Washington, D.C.-based National Restaurant Association, charged that the ad “give[s] the impression that working in a restaurant is a demeaning and unpleasant,” and stands as a “direct insult to the 12.8 million Americans who work in the restaurant industry.”
The spokeswoman for the National Restaurant Association wants to make it clear that it’s the ad to which her organization is objecting, and not Kevin Federline. I understand their point, but I think we can all agree that it’s a step down to go from professional baby-maker, to a job that actually requires a person to do some honest work. Am I right?
Jen | January 26, 2007 at 10:11 am
These people need to chill out! it’s a commercial and its saying that its a step down from what he WAS doing. Most people already think its demeaning to work in fast food, its not telling them anything they don’t already think themselves. Get over it. Everyone is so sensitive anymore, damn.
HelenSparkles | January 26, 2007 at 3:02 pm
It’s a step up for KFed, & look his initials nearly match KFC… he he.
Carrie | January 28, 2007 at 9:35 pm
Maybe the National Restaurant Association should work on treating their employees better, giving them some benefits, a living wage, and actual respect (rather than treating them like disposable slaves) and less time bitching at a pretty clever commercial that helps display how horrible those jobs really are. If Kevin Federline, who very likely has worked a fast food job before, has no problem with it…then why should they?