Kristen Stewart Named New Face of Balenciaga Fragrance

January 13th, 2012 // Leave a Comment
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Actress Kristen Stewart will be the new face of Balenciaga parfums with a “second-chapter” women’s fragrance to come out in the fall of 2012.

Kristen is thrilled with the appointment.

“Balenciaga has always stood out to me. Even when I first began to consider fashion and admittedly rarely knew the brand I was wearing, I always recognised and loved Balenciaga. It feels full circle to be involved with something that spoke to me then and of course continues to excite me now,” she told WWD. “The brand is just cool. That’s the way it is. I feel drawn to it. It provokes on a number of levels. It isn’t afraid or contrived. It hits a very cool balance, always. Always pretty undeniable.”

The house’s art director Nicolas Ghesquière said…

“Kristen embodies the modernity of the new Balenciaga fragrance with her unique sensibility and intelligence,“From her early appearance in ‘Panic Room’ to her independent choice of ‘Welcome to the Rileys,’ I’ve always sensed her progressive character. In 2006, I invited her to appear in a project shot by Bruce Weber. Since then, I’ve always wished to collaborate with her further, knowing that she shares the radical spirit of Balenciaga.”

By Miu von Furstenberg

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