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Launching in their November issue, Marie Claire releases “Marie Claire@Work” and quite possibly stumbled on a brilliant tactic to reinvent print media (to meet the challenges posed by digital media), according to The New York Times.
Well stumbled upon is putting it lightly. It’s actually a well articulated, strategic move for the Hearst Corporation and Marie Claire Album (a French company).
The 72-page supplement will be bundled with 435,000 copies of the November Marie Claire and sent to the doorsteps of of subscribers in the 10 largest markets. Fear not women of the working world, an additional 100,000 copies of the issue will be available on newsstands. But with what Marie Claire has packaged in this first (of what hopes to be many) targeted issue, I’m pretty sure the 87 percent of female readers ages 21-34 working full time will be purchasing a subscription.
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The only deterrent? Katie Holmes on the cover.
We all know Suri Cruise is the real up and coming working woman, so not sure why Katie was chosen other than we find it interesting to look at her off balanced demeanor. Olivia Wilde on August’s cover and Sara Jessica Parker as September’s cover girl… is Katie the cover girl for an issue that embodies “your get-ahead guide for career, style and success”? Leave a comment and let us know!
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