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For a man who seems most comfortable completely nude, it’s kind of ironic that Matthew McConaughey’s decided to start designing his own line of beach apparel. OK, maybe it’s not because when Matthew actually is clothed, it’s usually in beachwear. Yes, we know what you’re thinking and yes, his clothing line will include t-shirts, but it’s probably meant for the individual who isn’t lucky enough to be sporting “Hollywood’s Hottest Chest.”

According to the actor’s rep, the line will be “a one-stop shop for every-thing you need for the beach,” including frisbees, swimsuits and, like we said, t-shirts. Also, the name of the line is “j.k. livin,” after Matthew’s personal motto for life, “Just Keep Livin’.”

Photos: PacificCoastNewsOnline.com