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Both Jessica Simpson and Paris Hilton have been working on promotions for their line of hair extensions this week. Jessica went on a shoot with BFF Ken Paves, for their clip-on line called ‘Hair-Do.’

Paris promoted her line ‘DreamCatchers’ at the 41st Annual Cosmoprof, the Italian beauty and hair trade show.

DreamCatchers? Makes me think of American Indian handmade items all knotted, and not long beautiful flowing locks.

It’s odd to see Paris with long locks again, and I’m not so sure I like it as much as I like her bob.

So who will win the battle of the hair extensions?

My bets are on Jessica because she’s got celebrity hair master Ken to boot, and you know those Home Shopping Network addicts will buy anything at least once.

Photos: Bauer-Griffin Online

More photos of Paris Hilton and her three different looks at the convention after the jump.

Photos: Bauer-Griffin Online