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It’s not surprising to see Peter Andre launching a fragrance for women, since I can’t imagine he wears men’s cologne.

The pop star launched Unconditional for his female fans at The Perfume Store on Oxford Street in London. And it’s a bold move for the pop star, who will be in direct competition with his ex-wife, Katie Price, as she has herself launched a new women’s perfume as well. Thank God, we have these two smelling up the atmosphere. Otherwise we’d be in danger of actually breathing fresh air.

So, for those of you who would like to smell like Peter Andre, get yourself some Unconditional. I have a feeling it’s going to be a bit too girly for my taste.

Gallery Info: Peter Andre launches his fragrance for women, Unconditional, on Oxford Street in London.