Most Innovative: White Stripes “Fell In Love With A Girl”
The White Stripes’ video for their 2002 single wowed audiences. The video features animation via LEGO blocks and is shot painstakingly one frame at a time. It went on to win three MTV Video Music Awards including Best Special Effects and Editing. Believe it or not, the band wasn’t able to make an endorsement deal with LEGO and had to supply themselves with their own toys.