Virgin Atlantic is set to unveil ice cubes for all of it's upper class customers in the shape of Sir Richard Branson's head. The cubes were designed so that the Virgin boss could travel in 'spirit' with his passengers, giving them an experience of what it may be like to have a drink with the billionaire entrepreneur. A team of four skilled designers used exact measurements, from detailed photographic techniques and laser scanning technology, to create the mold for Branson's cubes. Chief executive of Virgin Atlantic Steve Ridgway said, "While Richard would love to be able to sit and enjoy a drink with all of our passengers, his schedule means that it simply isn't possible. Now he is able to join our guests 'in spirit' on one of the upper class cabin's first flights as they raise a toast to their trip and the exciting times ahead."