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Backed by Vivendi’s Universal Music Group and Sony Music Entertainment, Vevo.com his hoping their website will become “the” destination for music videos.

Vevo offers music from both Universal and Sony, as well as EMI Music, and contains programing from CBS radio stations and Last.fm, both owned by CBS Corp.. In all about 30,000 videos are available.

The idea is to create an MTV for the digital age, a music site where all the latest and archived videos can be found. It’s a business model similar to that of Hulu, the popular TV and movie site.

So who stepped out to celebrate this website launch? Some BIG names in music. Rihanna, Taylor Swift, Mariah Carey, Sheryl Crow, Justin Timberlake, John Mayer, Corinne Bailey Rae, Ricky Martin, Jimmy Iovine, Adam Lambert, Justin Bieber, Pete Wentz, Ciara, Young Jeezy, Bono, 50 Cent, Nick Cannon and Shania Twain all came out to support Vevo.com.