How does one become the face of a champagne brand? I practically keep Chopin vodka in business, so I’m thinking that should land me their advertising campaign.
Whatever Moet & Chandon saw in actress slash singer (tee hee), Scarlett Johansson. FrÃ©dÃ©ric Cumenal, chairman of Moet, says Scarlett was the “obvious choice” to be the company’s celebrity ambassador.
“She, like MoÃ«t, has a magical story to tell and makes people dream….She is a true icon of celebration – refreshingly spontaneous, generous, glamorous and she lives life to the fullest both on-screen and off.”
They launched a stunning new ad campaign by renowned photographers Mert Alas and Marcus Piggott. Scarlett says she is excited about her new partnership with the brand: “I am honored to have been chosen as their ambassador and to make history with the brand, as the first celebrity face of champagne.”
Let’s just hope she never makes this face.