Here is your first glance (click the photo for the full image) at Brandon Routh as Superman for the Got Milk campaign. The promo text is after the jump.

Superman Fuels Up with Milk – Bryan Singer‘s “Superman Returns” brings our hero back to Earth to help combat the forces of evil. Saving the world sure isn’t easy but drinking milk gives Superman calcium to get the energy and edge he needs to battle his enemies. In the midst of promoting his new role as Superman, Brandon Routh has suited up for the latest “got milk?”®/Milk Mustache campaign to help promote the June 30th release of “Superman Returns.” The ad debuts in May issue of Blender and the copy reads: “Super. That’s how milk makes you feel. The calcium helps bones grow strong, so even if you’re not from Krypton you can have bones of steel.”