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I’d like to thank him for that. Little did I know that Owain Yeoman from The Mentalist had such a toned physique? I guess I missed the episode that these screencaps came from.

Yeoman is the latest celebrity to participate in a sexy ad campaign in cooperation with People for the Ethical Treatment of Animals. Yeoman shows that his abs are a force to be reckoned with in a PETA ad encouraging folks to consider adopting vegetarianism.

Owain, a vegetarian himself, was inspired by his wife Lucy Davis, who had previously posed for a PETA ad. “I’ve seen how violently animals raised for food are treated, and I don’t want to support that,” Owain’s poster reads.

Props.