Wal-Mart recently obtained licensing to sell Op clothing at its bajillion stores nationwide, and to help promote it’s new Spring/Summer line the company enlisted the help of a random group of young stars.
Included in the campaign are Rumer Willis (the goods!), Kristin Cavallari, Christina Milian, Josie Maran, Pete Wentz, Corbin Bleu and Wilmer Valderrama.
Apparently the kids bonded so well that they rode in the same trailer from one set to the next during their photo shoot.
Now that Rumer has a job as an official spokesmodel, she was happy to talk up the brand.
‘When you think of LA and the classic surfer beach vibe, you think of Op. The Op collection does a great job representing that lifestyle,’ she said.
Not bad. Maybe Rumer has finally found her niche — public relations.