View the Gallery / 12 Photos »

Photos: WENN

Apparently that’s the campaign line for Heidi Montag’s new fashion endeavor. The Hills star is releasing her own fashion line called ‘Heidiwood’ through Anchor Blue.

Out of all the photos I’ve seen of Heidi’s fashion show last night, I haven’t seen any other clothes than what she has on, which is the same outfit as in the advertisements. Funny. Maybe she only designed one.

Okay not really. But I’ve only seen shots of Heidi and Spencer. You can see more clothes from her line here.

Still. What happened with that Heidi look-a-like model search contest? Didn’t anyone apply who looked vaguely like that cookie-cutter plastic?

Photos: Bauer-Griffin Online

More photos of Heidi and Spencer at the fashion show after the jump.

Photos: Bauer-Griffin Online