Let’s not kid ourselves, some people forgot to vote this week because they got caught up in the mind-trap vortex of this video, which features a sometimes perplexed, sometimes pissed, sometimes crushed Don Draper from AMC’s series Mad Men.

And this is proof positive that Draper, played by Jon Hamm, is a fan of the single-word retort or that he is the most unaware character ever to have graced the small screen.

Watch it after the jump!