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And why would anyone be to known as the real Bruno? There is an apparent debate as to who is Bruno.

Alfons Haider is the front runner. He’s a 51-year-old actor, cabaret star, reality show host, singer. He told People, “I only have four things in common with Brüno: I’m a man, an Austrian, I’m on television, and I’m gay – that’s it. But if the world wants me to be the inspiration for Brüno, well then, I’ll be Brüno. It’s all pretty funny.” He also has a theory about being Brüno’s inspiration, adding, “Nine years ago, Sacha Baron Cohen studied in Austria for a year. Since I’ve done over 800 television shows in the past 15 years, I can’t rule out the possibility that he may have seen one of my shows.”

There’s on catch. He’s not into fashion. Say hello to Bruno number two, Adi Weiss, a 33-year-old Vienna-based fashion journalist. As far as Weiss is concerned, though, Brüno is utterly a figment of his creator’s imagination. “I think he is obsessed with maps and was probably wondering one day what the most unlikely country for a hip fashion scene would be. He could just as easily have picked Liechtenstein,” said Weiss. Then again, Liechtenstein isn’t known for Lederhosen, one of Brüno’s key fashion statements.

Whomever Bruno is, Sacha Baron Cohen, sure does have fun playing him.

Gallery Info: Sacha Baron Cohen aka Austrian fashion journalist Bruno outside Ed Sullivan Theatre for the Late Show With David Letterman