Cher has revealed that she is launching her very own gelato brand in Los Angeles. Yes, please!
The “Believe” singer, 77, shared a video on social media showing a colorful food truck emblazoned with the word “Cherlato” on the side, as well as graphics of her holding a cone with a scoop of the popular treat.
She wrote in the caption: “Yep, this is real… I’m launching my gelato… Watch out LA! All started five years ago and now it’s finally HAPPENING. More to come…”
The pop star has had other business ventures, including in the fashion and beauty industry, but this is her first foray into the food world.
Fans were excited by Cher’s announcement, with many declaring that they would be visiting Los Angeles to try her Italian ice cream. Some were tickled by the brand name, “Cherlato”, while others suggested ice cream names that were puns on her song titles.
In May, Cher celebrated her 77th birthday but showed no signs of slowing down as she wrote on Twitter: “Will someone please tell me when will I feel old? This is ridiculous. I keep hearing these numbers, but I honestly can’t understand them. What’s the deal with numbers? I’m dyslexic and numbers are hard for me.”
Cher teased her new venture earlier this year when she revealed via Twitter that she was poised to meet with a renowned ice cream maker. She explained at the time, “Having meeting about my ice cream. It’s a collab with the greatest ice cream magician in the world.”