Exposed! Pop culture Instagrammer DeuxMoi’s TRUE identity gets revealed

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Radar Online

Pop culture Instagrammer DeuxMoiโ€˜s true identity appears to have been revealed, and it looks like thereโ€™s not one, but two bloggers who run the celebrity gossip account.

Internet culture reporter Brian Feldman, whose background includes working for New York Magazine, published a newsletter on Monday that documented his detailed search into the matter.

@deuxmoi/Instagram

Feldman explored the creation of โ€œthe popular Instagram account and nascent media brand known as DeuxMoi,โ€ noting the property launched in the 2010s as a blog run by two anonymous women working in the fashion industry.

Then it went dormant until the coronavirus pandemic hit. โ€œThe rest, as they say, is history,โ€ he explained.

Meggie Kempner, granddaughter of a famed socialite, is the reported founder while Melissa Lovallo, allegedly still runs it.

AP / MEGA

Feldman figured it out by piecing all of the clues together, sifting through old posts and tags on social media to figure out exactly who was behind the account, which now boasts more than 1.5 million followers. Plus, Feldman dug up an old YouTube video of them out and about in โ€œa disguise,โ€ also noting the audio appeared to match up.

He pointed out that new moderators may have taken over by this point, although it doesnโ€™t seem as likely.

โ€œThere is a very small chance DeuxMoi could now be someone else entirely, but that doesnโ€™t line up with DeuxMoiโ€™s own statements that they are one of the brandโ€™s original co-creators,โ€ Feldman added.

DeuxMoiโ€™s co-founders previously explained why they kept their names under wraps to The Daily Front Row in 2015, revealing they wanted to be able to share their content candidly.

Ross Patten/Photoshot/Newscom/The Mega Agency

โ€œWe also wanted to be able to say fโ€” and sโ€” without our parents feeling embarrassed,โ€ they added. โ€œSince we are anonymous, it seems easier to be more liberal with our writing and images. No judgment, because this is a judgy-wudgy fโ€”ing world.โ€

Feldman highlighted that he published his newsletter not in an effort to cancel DeuxMoi, but instead reveal pertinent information to fans that was apparently not all that hidden.

โ€œDeuxMoi has chosen to tie their individual identity to their increasingly public line of work. I support people telling their own story โ€” which is not mutually exclusive from also believing that, at this point, the identity of whoever is telling that story is, in itself, newsworthy,โ€ he wrote. โ€œDeuxMoi is a public figure.โ€


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