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Gwyneth Paltrow launches Goop vibrator on Valentine’s Day

Gwyneth Paltrow launches Goop vibrator on Valentine’s Day

Gwyneth Paltrow Guggenheim International Gala Dinner, Made Possible By Dior

Gwyneth Paltrow and Goop have created a vibrator that she describes as “a thing of beauty.”

The Goop founder took to Instagram on Sunday, Valentine’s Day, to poke fun at herself while also promoting her new sex toy.

Perennially in on the joke, Paltrow memed herself, so to speak, taking an iconic photo from Vanity Fair’s 1999 Oscars after-party and replacing the Oscar in her hands (which she had won for Shakespeare in Love) for, you guessed it, her new vibrator.

Goop Double-Sided Wand Vibrator
Photo via Goop

“Beat you to it…” Paltrow quipped in her Instagram caption. “I know how to meme too, guys. Head to @goop to see what all the buzz is about.”

The double-sided wand vibrator sells for $95 and, according to Goop’s website, is “the ultimate intimate massager.”

The product’s description explains that “one end has a wonder-ball wand with deep, rumbly vibrations for external stimulation.” The other slimmer side with a flexible end promises to provide “powerful and precise vibration.”

Goop Double-Sided Wand Vibrator
Photo via Goop

Far from just being about function, the vibrator is designed to look good as well. “It’s a thing of beauty on a nightstand,” the description reads. “Basically, it’s a pleasure all around.”

Other good news? The vibrator is “water-resistant for bath and shower play” and comes with a one-year warranty.

Paltrow isn’t the only celebrity with her own sex toy — Ice-T‘s wife Coco Austin and model Amber Rose have their own lines, and Lily Allen launched the Womanizer Liberty by Lily Allen Rechargeable Clitoral Stimulator last year.

Model and actress Cara Delevingne has been unveiled as the co-owner of sex tech company, Lora DiCarlo, and hopes the firm’s products will encourage young people to experiment with sex for pleasure and wellbeing.

Meanwhile, Dakota Johnson, the girlfriend of Paltrow’s ex-husband Chris Martin, is promoting Maude’s Vibe 3-speed, USB-charged powerful personal massager.


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