Bottega Veneta‘s latest campaign is all about movement, starring Jacob Elordi as their brand ambassador. Photographer Alec Soth, known for his captivating storytelling, captures Elordi against the wild landscapes of Utah and Nevada. We see him navigating both rugged deserts and sleek modern buildings, bringing the brand’s vision to life.
Called “Going Places,” this campaign really speaks to what Bottega’s all about – travel and motion. Elordi’s fluid poses, almost like he’s dancing, showcase the new travel collection. It’s a fresh take on Bottega’s craftsmanship legacy. Since 1966, they’ve been doing things differently, making leather goods that were way more relaxed than the stiff designs back then. Their bags have always been about moving with you, adapting to your lifestyle – something Creative Director Matthieu Blazy still believes in.
“Bottega Veneta is about movement,” says Blazy. “It’s fundamentally a brand that was built around the idea of going somewhere.” You can really feel that in these cinematic shots. Elordi’s carrying new pieces like the Andiamo bag (which means “Let’s go” – how fitting!), a tough-looking brown weekender, and a belt with a snake buckle that’s all about change and continuity.
The campaign has roots in Venice, where Bottega started. It’s a nod to how that city’s always been a melting pot of ideas and art. Today, Bottega Veneta’s still mixing old-school craft with modern vibes, staying true to its roots while pushing boundaries.
For Elordi, this isn’t just about showing off products. It’s a journey that celebrates traveling in style. It’s not just where you’re going, but how you get there that matters.
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