The $200 recycled nylon jacket in blue is the first product to be made available to shoppers as part of a 10-year deal between the designer and the apparel retailer. It’s sized unisex and can only be pre-ordered in the U.S. and won’t ship until the fall.
Prior to the release, “floating projections” of the jacket will appear at various locations in New York, Chicago and Los Angeles.
The $200 jacket markets the first tease of the highly anticipated clothing line. In June 2020, Gap announced a 10-year partnership with West that includes “modern, elevated basics for men, women and kids at accessible price points.” Financial terms of the deal weren’t revealed.