Kim Kardashian to shut down KKW Beauty and launch a new brand

Photo by Dimitrios Kambouris/Getty Images for ULTA Beauty / KKW Beauty

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BANG Showbiz English

Kim Kardashian West is shutting down KKW Beauty.

The 40-year-old star has told fans to bid farewell to her cosmetics range – which she founded in 2017 – as she’s planning to relaunch the line as a “completely new brand” over the coming months.

She announced in a statement shared to her social media accounts: “To our loyal customers, It all started with a contour kit and expanded to eyes, lips, body, and many incredible collections over the past four years.

“On August 1st at midnight we will be shutting down the KKWBeauty.com site so that we can come back to you under a completely new brand wit…