A commercial for a crypto-trading app fronted by Matt Damon has people cringing – after it compared buying up crypto to mankind landing on the Moon.
In the TV spot, which ran during Sunday’s NFL games, the actor strolls down a minimalist sci-fi hallway as visions of some of the world’s greatest achievements appear on each side.
“History is filled with almosts,” he says as he strolls past an intrepid explorer who sailed the oceans hundreds of years ago.”
“With those who almost adventured, who almost achieved, but then it proved to be too much.”
“Then there are others, who embraced the moments, and commit,” he says, as he walks past visions of people climbing Everest, and the Wright Brothers taking to the air in their cutting edge plan.”
“And in these moments of truth, these men and women, these mere mortals, just like you and me, as they peer over the edge, they calm their minds and steel their nerves, with four simple words that have been whispered by the intrepids since the time of the Romans: Fortune favors the brave.”
At that point, the screen shows the Crypto.com web address and logo, with the implicit suggestion that buying some crypto might just give you entree to the pantheon of world-changers.
Twitter was NOT feeling it. This led “Matt Damon” to trend on Twitter in the U.S. on Monday (Jan. 03, 2022) afternoon.