Scooter Braun is getting out of the management business, but for now, he’s still managing Justin Bieber and Ariana Grande

Miu von Furstenberg 3 Min Read
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Scooter Braun Fast Company Innovation Festival - Day 1
Scooter Braun attends The Manager: Scooter Braun on Talent, Investing, and Marketing to Global Audiences during Day 1 of Fast Company Innovation Festival at 92nd Street Y on October 23, 2018 in New York City. (Photo by Bennett Raglin/Getty Images for Fast Company)

The rumors have been swirling around Scooter Braun as of late. It was originally rumored that Justin Bieber dropped him as a manager (not true), then Demi Lovato (true), then Ariana Grande (possibly not true), and finally Idina Menzel (true).

Braun, one of the highest-profile managers in the music industry, is taking a step back from managing some of his superstar clients as he takes on a new role as CEO of Hybe America, a source close to the situation confirmed Tuesday (Aug. 22, 2023).

Scooter Braun Sir Lucian Grainge Honored With A Star On The Hollywood Walk Of Fame
Justin Bieber (L) and Scooter Braun attend Sir Lucian Grainge honored with a Star on the Hollywood Walk of Fame on January 23, 2020 in Hollywood, California. (Photo by David Livingston/Getty Images)

Puck News reported Friday that Braun was on the outs with his oldest major client, Justin Bieber. Reports from other outlets circulated Monday that Braun also lost singers Ariana Grande and Demi Lovato.

A source familiar with the matter said Braun's firm, SB Projects, has amicably parted ways with Lovato and another client, Idina Menzel.

Colombian superstar J Balvin also departed SB Projects in May this year.

Scooter Braun Tribeca Disruptive Innovation Awards - 2012 Tribeca Film Festival
Scooter Braun and Justin Bieber attend the Tribeca Disruptive Innovation Awards during the 2012 Tribeca Film Festival at the NYU Paulson Auditorium on April 27, 2012 in New York City. (Photo by Getty Images)

“All of Scooter Braun's clients are under contract, and negotiations have been going on for several months as Scooter steps into his larger role as Hybe America CEO,” the source said. “People are spreading rumors based on what they know, but they are off.”

Conversations about representation have been going on for months, but there is “no bad blood” between Braun and the clients, the source said. Bieber and Grande remain under contract with SB Projects “as they work through what this new structure looks like.”

Braun seemed to joke about the reports on X, formerly known as Twitter.

We will have to wait and see to find out how this all unfolds.


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