The internet officially broke this week. Taylor Zakhar Perez has stripped down for Lacoste, and social media hasn’t been the same since.
The Red, White & Royal Blue star has been named Lacoste’s global brand ambassador. His first assignment? Modeling the French luxury brand’s underwear collection in what might be the steamiest campaign of 2025. Shot in Paris’s 18th arrondissement, the images feature the 33-year-old actor in various states of undress, showcasing black and white Lacoste underwear pieces.
Belgian photographer Quentin de Briey captured the intimate moments. The setting included herringbone parquet floors and an antique fireplace, creating what Lacoste describes as stolen moments. Meanwhile, stylist Jason Bolden—who has been instrumental in Perez’s fashion evolution—curated the looks.
“It’s an honor to join Lacoste as an ambassador,” Perez shared in a statement. The actor expressed his admiration for the brand’s history and legacy, noting his pride in representing the iconic crocodile logo.
The campaign doesn’t stop at photographs. Video content produced by Air Afrique brings the collaboration to life. Social media erupted after the campaign dropped, with fans flooding platforms with reaction memes and thirsty comments. On Instagram, Perez playfully responded to the attention with “Hey, my eyes are up here.”
Lacoste chose Perez for his values and forward-thinking approach. The brand praised him as someone who embodies generosity, respect, and boldness. This partnership marks the beginning of what both parties confirm will be a long-term collaboration extending across fashion shows and sports events.
The actor attended Lacoste’s Spring-Summer 2025 fashion show, sitting front row before taking on this new role. His journey from competitive swimmer to rising film star now includes fashion ambassador. Born in Chicago and raised in Indiana, Perez studied Spanish and cultural studies with a focus on television and film.
Reflecting on the campaign, Perez noted that “This campaign feels intimate, powerful, and very sincere to me.” He expressed gratitude for Lacoste’s trust and creativity throughout the collaboration process.
The campaign has already gone viral globally. Fans have praised everything from the lighting to specific camera angles. One observer commented on the strategic staircase shots, while others simply admitted they needed a moment to recover.
Currently, Perez is filming Red, White & Royal Wedding, the sequel to his breakout romantic comedy. Between acting projects and modeling gigs, the star continues building his status as both a talented performer and fashion icon.
This underwear campaign represents Lacoste’s fresh approach to intimate apparel marketing. The brand played with light and shadow to create textured visuals that feel both artistic and seductive. The result? A campaign that’s equal parts sophisticated fashion photography and jaw-dropping eye candy.
The Lacoste underwear collection featuring Perez is now available. Based on social media reactions, the campaign has already accomplished its mission—making everyone rethink their underwear drawer choices.
