As he prepares for his highly anticipated Halftime Show performance at Super Bowl LVIII, Usher has landed another exciting gig: the face of SKIMS’ latest men’s campaign. Captured by Donna Trope, the campaign showcases the iconic musician in the brand’s newest “Stretch” and “Cotton” pieces.
Usher is the latest male celebrity to partner with SKIMS, following in the footsteps of stars such as Neymar Jr., Nick Bosa, Shai Gilgeous-Alexander, and Patrick Mahomes. These prominent figures have fronted campaigns for the brand’s men’s division since its launch in October 2020.
“I was so humbled when I was asked to partner with SKIMS Mens,” said Usher in a statement. “Kim has been a longtime friend who’s always been so supportive of my work, so the opportunity to collaborate together on a campaign that supports both of our highly anticipated launches made total sense.”
“This campaign arrives ahead of multiple career milestones and feels like a full circle moment,” he added. It’s worth noting that the campaign comes out before Usher’s upcoming album, COMING HOME, which is set to release on February 9. Fans can even snag an exclusive digital download version of the record featuring an alternative cover and a bonus track titled “Naked” via SKIMS’ webstore.
The next SKIMS Men’s drop builds on the brand’s staples, featuring more lightweight pieces with maximum stretch textiles. The collection will come in new colors, including “Stone,” “Midnight Blue,” “Military” and “Oxblood.”
SKIMS Mens’ newest collection will launch online on February 12 at 9 a.m. PT, with sizes ranging from XS to 5X and prices from $16 USD to $44 USD for single pieces and $42 USD to $98 USD for packs. With Usher as its newest face, this collection is sure to be a hit among fashion enthusiasts everywhere.
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