Zac Efron and Jessica Alba are featured in a new action-packed ad for the Dubai Tourism campaign, which sees them skydive off the Burj Al Arab, take a dip in the seven-star hotel’s pool, dine at Pierchic and pose in front of the Museum of the Future, the latest addition to Dubai’s skyline.
Parodying an action movie trailer, stars Zac Efron and Jessica Alba take center stage as the pair are seen fighting off their enemies around famous Dubai landmarks.
The full trailer (see below) was posted by actor Zac on Instagram, which he captioned: “She’s always getting me out of trouble…”. In a video released on his account, Efron and Alba are seen dining at a local haute spot while fighting off villains and zooming across the city finally culminating in a skydive from the Burj Al Arab.
Jessica also posted the trailer and wrote: “He’s always getting me into more trouble…”
The ad campaign is directed by Australian auteur Craig Gillespie. The title has not yet been disclosed.
I’ve been to Dubai and sadly this ad does not tip that return trip scale for me.
Past stars to feature in Dubai Tourism campaigns include Bollywood actor Shah Rukh Khan, Gwyneth Paltrow and Kate Hudson.
Watch the Zac Efron and Jessica Alba Dubai tourism ad
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