Highlights
- Bad Bunny hits $1 billion in career touring revenue, a first for any Latin artist
- His world tour skipped the U.S. yet became the highest-grossing tour to do so
- Madrid, Barcelona and Lisbon shows alone brought in $129.6 million combined
Bad Bunny has officially crashed through music’s billion-dollar club, and he did it without singing a single word in English.
The Puerto Rican superstar, whose real name is Benito Antonio Martínez Ocasio, is now the first Latin artist in history to gross $1 billion in touring revenue, according to Billboard Boxscore figures. The milestone, powered largely by his Debí Tirar Más Fotos World Tour, makes him the first Latin artist to ever gross more than $1 billion in ticket revenue, and more broadly, the first artist to do so who does not perform in English.
The numbers are staggering. Combined with his Most Wanted Tour in 2024, El Último Tour del Mundo in 2022, and shows dating back to 2017, Bad Bunny’s touring career has brought in $1.08 billion and 6.4 million tickets sold across 260 reported shows.
The 2025–2026 Debí Tirar Más Fotos World Tour alone grossed $360 million, making it “the highest-grossing and best-selling tour in Boxscore history to not play any shows in the U.S.,” Billboard reported. Fewer than 25 acts have ever grossed $1 billion in Boxscore’s 40-year history.
Bad Bunny’s Madrid run made up a huge chunk of that total. His Madrid shows grossed $96.1 million, and only 14 dates into the European leg’s 29-show schedule, it’s already the highest-grossing and best-selling European leg of a tour by a Latin artist ever. Combined with Barcelona and Lisbon, he has grossed $129.6 million and sold 861,000 tickets, accounting for 36 percent of the tour’s overall figures.
What makes the achievement even more remarkable is what he skipped. The tour did not include any U.S. dates, which made it the highest-grossing and best-selling tour in history to ignore the States.
Bad Bunny explained his reasoning last September, citing concerns about immigration enforcement. “I’ve enjoyed connecting with Latinos who have been living in the U.S., but specifically, for a residency here in Puerto Rico, when we are an incorporated territory of the U.S. … People from the U.S. could come here to see the show,” he said. He went further in other remarks, pointing to fears that “fucking ICE could be outside [my concert],” and that it was something he and his team had been “very concerned about.”
He did make one notable U.S. exception. One U.S. performance he didn’t turn down was the Super Bowl Halftime show.
With his European leg still underway, the touring billions keep climbing, and Bad Bunny isn’t slowing down anytime soon.
