Coffee machine maker De’Longhi has unveiled actor Brad Pitt as its brand ambassador as it looks to boost awareness and drive growth at the premium end of the category.
The global “Something Perfetto” campaign launches today, with the TV commercial debuting in the UK tonight during the World Cup qualifier between England and Hungary.
The ad shows Pitt riding his motorbike in Los Angeles to pick up a bag of specially roasted coffee beans from an independent store, before taking a scenic route home. He’s then seen brewing his coffee before it switches to a close-up of the actor enjoying his efforts, as the brand looks to showcase the quality of a De’Longhi device.
Pitt follows in the footsteps of his Ocean’s Eleven co-star George Clooney who has been the face of rival coffee machine brand Nespresso since 2006.
Pitt revealed the secret to the perfect coffee ritual and how he likes to indulge. He told the New Zealand Herald, “As an American, I normally drink my coffee very quickly,” he confesses. “But the European, specifically Italian idea about creating a sort of ceremony associated with coffee – I like that idea of sitting down on my couch and really enjoying my cup of coffee.”
How does the actor start off his day? “Usually, a three-cappuccino drinker in the morning and depending on the work in the afternoon, I might switch to an espresso,” he revealed.
Watch Brad Pitt in the new De’Longhi promo
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