Demi Lovato has ended her bizarre feud with LA frozen yogurt chain The Bigg Chill.
She did so in an Instagram video Monday (Apr. 19, 2021), apologizing for anyone offended by her message, which she said had been “misconstrued.”
The pop star had admonished the Los Angeles-area frozen yogurt shop, The Bigg Chill, for its abundance of sugar-free options, writing to her more than 100 million Instagram followers that the popular small business was giving in to “diet culture.”
Lovato said on Sunday (Apr. 18, 2021) that she was “finding it extremely hard to order froyo from @thebiggchillofficial when you have to walk past tons of sugar free cookies/other diet foods before you get to the counter.”
She further instructed the business to “Do better please” and called the yogurt shop “#dietculturevultures.”
In the video apology, Lovato said, “I'm sorry that I may have got the messaging wrong. I'm sorry that I may have disappointed some people.”
Elsewhere in the video, Lovato went on to say, “When I messaged this froyo place, originally I wanted to make a point, and I wanted to call out behaviors or branding things that didn't sit right with me. As someone who deals with an eating disorder and is in recovery from an eating disorder, I still to this day have a hard time walking into a froyo shop, ordering yogurt and being content with it and keeping it down.”
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“I know that seems like not a huge deal to a lot of people, but to me it is,” she continued, adding that while she was in the store, Lovato wasn’t entirely aware that certain “diet” and “health food” offerings were meant “for specific health needs.”
“I didn't know that,” she said. “Because it wasn't clear, I definitely jumped to conclusions and probably shouldn't have gone about this the way that I have, but I'm willing to talk to this froyo shop to help get the messaging right.”
The local establishment didn’t take too kindly to Lovato’s criticism and responded to the singer.
“We are not diet vultures,” The Bigg Chill wrote to Lovato in a direct message – which she shared publicly. “We cater to all of our customers needs for the past 36 years. We are sorry you found this offensive.”
“We carry items for Diabetics, Celiac disease, Vegan and of course have many indulgent items as well,” wrote the frozen yogurt shop.”
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