Gwyneth Paltrow’s goop launches home meal delivery service

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The newest entrant into the healthy food delivery category is Gwyneth Paltrow’s goop Kitchen, a new venture from the goop brand launching in Los Angeles. Aiming to offer good-for-you and often allergen-free meals that are nutrient-dense and taste delicious, goop Kitchen offers chef-designed meals that feel right off the pages of Paltrow’s health-driven, New York Times-bestselling cookbooks.

Part of goop’s overall mission to help its community find great well-being, goop Kitchen’s specific aim is to, “accelerate the clean food movement by proving, just as Paltrow did years ago, that whole, unprocessed meals can be both satisfying and convenient, this time brought right to your door with just a few clicks,” according to the brand.

Based out of a virtual kitchen in Santa Monica, the goop Kitchen now services neighborhoods including Venice, Pacific Palisades, Brentwood and Beverly Hills. The brand also notes that this is, “the first of several goop food concepts, and additional locations will be rolling out throughout the Los Angeles area in the next few months.”

The gluten-free, vegan-friendly and sustainably sourced menu includes a selection of hearty bowls, salads, handheld wraps and homemade and seasonal soups; all designed by decorated chef Kim Floresca and notated as Goop-Certified-Clean (GCC).

Read more at Forbes

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