Jamie Dornan enjoys a bath for Loewe’s Esencia fragrance and more news

3 Min Read
Jamie Dornan for Loewe’s Esencia fragrance
Photo by David Sims for Loewe Perfumes

Jamie Dornan and Sophie Wilde team up for Loewe Perfumes‘ 2024 campaign, bringing a touch of glamour to Le Corbusier’s iconic Villa Savoye.

Set to the mellow tunes of Mulatu Astatke‘s 1970 Ethio-jazz piece ‘Yègellé Tezeta’, the video opens with a simple scene. A gardener in blue Loewe jeans waters the lawn on a sunny day.

Jamie Dornan for Loewe’s Esencia fragrance
Photo by David Sims for Loewe Perfumes

The camera then follows Wilde as she climbs the villa’s winding staircase. She enters the bathroom to find Dornan relaxing in the glass-tiled sunken bath. Wilde then reclines on the nearby bed, its shape echoing Corbusier’s famous LC4 chaise lounge.

Loewe describes the scene as “a tensity of quotidian scenes whirling together with beauty and attraction, whilst simultaneously straddling undercurrents of the natural world that seep in through the windows.”

Jamie Dornan for Loewe’s Esencia fragrance
Photo by David Sims for Loewe Perfumes

Since its 2016 debut with ‘001’, Loewe Perfumes has drawn inspiration from nature and skilled artisans. The choice of Villa Savoye, bathed in natural light and surrounded by open fields, perfectly fits this vision.

The 2024 campaign showcases four fragrances from Loewe’s ‘Botanical Rainbow’ and ‘Un Paseo por Madrid’ collections: ‘Esencia’, ‘Agua Drop’, ‘Un Paseo por Madrid Doré’, and ‘Prado’. The newest addition, ‘Prado’, takes its name from Madrid’s Museo del Prado and features notes of chamomile, clary sage, cassis, and lychee.

YouTube video

Check out more at Loewe


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