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Kate Winslet is the new face of L’Oreal Paris

Kate Winslet is the new face of L’Oreal Paris

Kate Winslet "Steve Jobs" - Closing Night Gala - BFI London Film Festival

Kate Winslet has joined L’Oréal Paris as a Global Ambassador which seems like a perfect match as the brand focuses on celebrating women at every age.

The Mare of Easttown star admits that while her life experiences over the years have helped shape her, time has “been a great friend” to her sense of worth.

In a statement, she said: “It’s taken work to get to a place where I make no apology for who I am, where I accept my flaws. I’m delighted to join the L’Oréal Paris sisterhood to say: it takes courage and strength to believe that you are worth it … sometimes, you may not feel worth it at all.

“We all have moments like that. But, the more you say these words and believe in everything that you truly are, and however you identify, then with time and belief in yourself, you too will feel worth it.”

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Delphine Viguier-Hovasse, Global Brand President L’Oréal Paris said, “Kate Winslet is a true icon – in film and as a strong woman – an empowering voice in our mission at L’Oréal Paris: believe in yourself so the next generation doesn’t doubt it for a moment. With her talent for elevating women’s stories and supporting those without a voice – Kate Winslet shares our reason for being at L’Oréal Paris. To encourage women to know their worth, celebrate their beauty and dare to be themselves.”

The 45-year-old actress joins the likes of Viola Davis, Eva Longoria and Dame Helen Mirren in the role.

Previous to L’Oréal Paris, Winslet also served as a face of Lancôme for over ten years, where her contract also had a ban on retouching.

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